This assignment focused on designing a series of promotional posters for a cheese festival using the principles of typography, color, layout, and visual hierarchy. The objective was to create eye-catching marketing materials that effectively communicate event information while maintaining a cohesive visual identity.
I designed three poster concepts, each featuring a unique color palette and layout while maintaining consistent branding across the series. Large, bold typography was used to establish a strong visual hierarchy, making the event title the primary focal point. High-quality images of assorted cheeses were incorporated to reinforce the festival theme, and sponsor logos were included to create a more authentic promotional piece. Event details were carefully organized to ensure the information was clear, balanced, and easy to read.
