Project Overview
Say It Right is a spec commercial that uses humor and everyday interactions to reinforce the correct pronunciation of Hyundai. The concept follows Carol through her daily routine, using the recurring word “day” as a pronunciation cue before culminating in a memorable correction and the closing message, “Say It Right.”
Creative Brief
Process
I developed the concept around using the word “day” as a simple way to reinforce the pronunciation of Hyundai. I used AI-assisted tools to create the video, voice, and sound elements, then brought everything together in Adobe Premiere Pro. From there, I refined the pacing and visual continuity, added sound effects and background audio, balanced the dialogue and music, adjusted the color, and completed the final HD export.
This independent spec project was created for portfolio purposes and was not commissioned by or affiliated with Hyundai Motor America.