This assignment focused on designing a cohesive set of marketing materials for an Italian restaurant using an existing logo provided for the project. The goal was to create print pieces that applied the restaurant's brand identity while demonstrating effective use of typography, layout, visual hierarchy, and consistent design across multiple formats.
I chose to design a dinner menu, cocktail menu, and gift card, each featuring a cohesive color palette, typography, and imagery that reinforced the restaurant's brand identity. To enhance the authenticity of the designs, I incorporated traditional Italian food dishes and beverages, along with curved graphic elements and Italian-inspired colors to create a warm, inviting atmosphere. Careful attention was given to spacing, alignment, and visual hierarchy to ensure each piece was well-organized, easy to read, and visually engaging.
