This assignment involved creating a cohesive brand identity for a neighborhood bakery. The design was developed to reflect the warmth, freshness, and handcrafted quality that customers associate with a local bakery.
The logo features a slice of bread topped with a layer of berry jam, creating a memorable and inviting mark. The warm golden tones, vibrant berry colors, and elegant serif typography work together to convey the bakery's fresh, handcrafted quality while balancing a playful illustration with a clean, professional aesthetic. The project included designing a distinctive logo, along with a coordinated business card, letterhead, and envelope to create a consistent visual identity across professional stationery.
